SEO, Google Ads & Meta Ads Specialist

• Run on-page, off-page and technical SEO for cuebytes.com and client sites: titles, meta, headings, internal linking, schema and page speed
• Do keyword research in Ahrefs, prioritize by volume, difficulty and buyer intent, and keep the content roadmap moving
• Write and publish SEO blog content targeting commercial keywords, and optimize the service and landing pages we already have
• Build and manage Google Ads campaigns across Search, Display and Performance Max: keywords, ad copy, bids and conversion tracking
• Build and manage Meta Ads campaigns on Facebook and Instagram, including audiences, creatives, retargeting and budget pacing
• Set up and maintain tracking in Google Search Console, GA4 and Google Tag Manager
• Build backlinks through directory listings, guest posts and outreach that gets placed
• Test and iterate on landing pages based on real click and conversion data
• Produce clear monthly reports: rankings, traffic, spend, cost per lead and what you're changing next

Required

• One to two years of hands-on experience across SEO and paid ads
• You've personally run campaigns in Google Ads Manager and Meta Ads Manager
• Working knowledge of Ahrefs or SEMrush for keyword and competitor research
• Comfortable in Google Search Console and GA4, and able to act on what the data says
• Solid on-page SEO fundamentals and technical SEO basics
• Strong written English, because you'll write the content and the ad copy yourself
• Work samples you can walk us through, with real before and after numbers
• Able to work on-site in Bahria Town Phase 7, Rawalpindi

Nice to have

• SEO or ads experience for B2B, software or agency services
• Basic HTML, or experience working inside a Next.js / React codebase
• Google Tag Manager, Looker Studio, or Screaming Frog
• Landing page A/B testing at volume
• Familiarity with AI search visibility in AI Overviews, ChatGPT and Perplexity

Your first year, measured

• In the first 90 days, tracking is clean across Search Console, GA4 and both ad platforms, your first campaigns are live, content is publishing on a schedule, and the first keywords start showing up
• By six months, Domain Rating is climbing, 50 or more keywords are ranking, and you can defend your cost per lead. Enquiries arrive without us chasing them
• By twelve months, organic and paid are both predictable lead channels for CueBytes, and the numbers are yours to answer for

Where this role goes

We're building the growth function from scratch, so there is room above this role. Here is roughly how it goes if you do the job well.

1. Year 1

   SEO & Ads Specialist, this role

   You do the work yourself: content, on-page and technical fixes, backlinks, campaigns, reporting. You learn who buys software development and why, and you prove you can move rankings and bring in leads.

2. Years 1-2

   Senior Specialist

   You write the roadmap instead of working through someone else's. You decide keyword priorities and how the ad budget gets split, run your own tests, and start briefing freelance writers and designers.

3. Years 2-3

   Growth Lead

   Organic and paid are both yours. You hire and manage writers, link builders and a junior marketer, and you report on pipeline and revenue rather than traffic alone. You sit in on growth planning.

4. Year 3+

   Head of Growth

   Everything above, plus email, conversion optimization and the whole client funnel. You answer for how much business comes through the door.

Adjacent paths

Not everyone wants to manage people. Two other directions are open.

• Technical SEO and web performance. Core Web Vitals, JS rendering, programmatic SEO, site architecture. We're a dev studio, so you'll have engineers beside you and a real codebase to work in.
• Performance marketing. Bigger budgets, creative testing, full-funnel attribution, and eventually running paid for clients as a service line.

What we invest in you

• Paid tool access, starting with Ahrefs and whatever else you can argue for
• A real ad budget to manage rather than a token test account
• Budget for courses and certifications
• You'll sit with the Flutter, React and Node.js developers, and can learn as much of the stack as you want
• Ownership from month one. The team is small enough that you won't wait your turn.